D6 is Nike’s enterprise Digital Asset Management (DAM) platform, used globally by marketers, content creators, and business teams. It houses all brand photography, campaign assets, and product imagery for Nike.com, marketing campaigns, and wholesale partners, serving as the single source of truth for Nike’s global content ecosystem.
Scope
Client
Duration
Year
As Nike’s content volume grew exponentially, teams struggled to find, track, and reuse assets efficiently. Inconsistent metadata, poor attribution, and disconnected workflows slowed production and introduced compliance risks.
My goal was to design a smarter, more connected system that improved asset discoverability, automated metadata management, and ensured proper usage across channels and regions — while influencing leadership strategy around the platform’s evolution and long-term scalability.
Partnering with engineering, marketing, and product leadership, I helped define the vision and design strategy for the next generation of Nike’s asset ecosystem. I designed AI-driven auto-tagging to improve metadata accuracy and reduce manual work, and introduced Collections — a new model for grouping assets by campaign, product line, or season to enable more intuitive discovery.
This approach strengthened asset attribution workflows, ensuring rights and usage dates were clearly visible and enforced.
I also created an integrated discovery experience aligned with Nike’s internal CMS tools, setting the foundation for future integration and data-driven insights on asset usage and performance.
Improved asset discovery and reduced search time across global teams
Strengthened metadata accuracy and compliance through smarter attribution
Saved Nike thousands of dollars annually by reducing manual work and misuse of assets
Lowered brand risk by ensuring assets were always used within approved rights and timeframes
Influenced leadership strategy and platform roadmap through research-backed design direction
Enabled future data-driven insights into asset performance and value across the content lifecycle
I have crafted experiences for some pretty cool brands and startups. Here’s a small sample of the work.
