I design intelligent systems and creative workflows for teams who shape the world’s stories.

My work sits at the intersection of systems thinking, narrative, and craft, turning complexity into experiences that feel intuitive at scale. Right now, that means leading design for D6, Nike’s digital asset ecosystem, where creative work becomes shoppable, global storytelling.

Lately, I’ve been back in builder mode, prototyping and validating ideas directly in code. Cursor has become a go-to, alongside other vibe-coding tools I’ve been integrating into the process.