Retrofit supported patients with medical weight loss programs and sought to extend care beyond the clinic. To do this, we launched Healthy Living, a mobile app that offered guidance, tracking, and community support. (Retrofit and Healthy Living were later acquired by Teladoc.)
Scope
Client
Duration
Year
Without one-to-one coaching, we needed to design a personalized digital experience that could motivate users, reflect their progress, and integrate seamlessly with data from Fitbit, Garmin, Apple HealthKit, and Google Fit — all while maintaining medical accuracy and trust.
I collaborated with product, content, and engineering teams to tailor content and tone to each user’s wellness journey, simplify a 52-question clinical assessment into a quick and engaging digital quiz, define logic for resolving data discrepancies between devices, and continuously gather insights from users, coaches, and support teams to refine features and prioritize needs.
Created a lower-touch, digital-first program that maintained human warmth and accountability.
Enabled accurate activity tracking across multiple devices.
Improved engagement and retention through personalized guidance and community.
Positive user feedback validated tone, usability, and long-term relevance.
I have crafted experiences for some pretty cool brands and startups. Here’s a small sample of the work.
